Modì® continues investing in its relationship with the trade partners. The innovative red apple with the perfect balance has been under the spotlight during the Road Show which took place in eight Italian cities, from Turin to Bari, at the beginning of October. During the event, 3 Modì® teams, driving a customized Fiat 500, have launched the new promotion and communication campaign and presented the new consumer contest “On holiday with Modì®.

Find your perfect balance” to wholesalers, greengrocers specialized in quality products and stallholders in downtown markets. Within the frame work of this initiative, an actual information campaign about the "Modì® World” has been carried out, promotional material has been distributed to guarantee the visibility of the brand at the points of sale, enhancing consumer's engagement. Wholesalers and greengrocers also received product samples.
This initiatives is a further step forward of the brand policy featured by the apple from the beginning. The first feedbacks received from wholesalers and greengrocers were extremely positive, they were enthusiastic about the direct engagement in the promotional and communication activities by Modì®.