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11

Apr

A new web site for Modì®

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Modì® launches the new web site www.modiapple.com, whose structure and graphic design is based on the new communication, aiming at increasing its visibility and renown.
Reflecting the international flair of the new brand, the web site is on-line in three languages: Italian, English, and German.
The graphic style is elegant and clear, reflecting product identity, with icons and symbols commonly used on the web for a user-friendly interface.
It is divided into three macro-areas according to the target (consumer, business and press), it has well defined and organized sections, easily accessible form the main menu.

A special focus has been put on the involvement of the user in the new section “Modì Place”, dedicated to the world of perfect balance, the main concept of the new communication campaign of the product. This extremely innovative area of the fruit and vegetable sector, in line with web communication, will host news and information about the world of balance, which can attract all the users whose life style reflects the target of Modì®. The aim is to increase the traffic to give a higher visibility and positioning to the product. The web site has been designed in a very interactive way, there will be the possibility to make comments and share opinions on Facebook and Twitter.

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